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A company's communication - and how well it works - is a key success factor.

Lack of communication costs Companies large sums each year. *

The ability to communicate is crucial for leaders, to build relationships with employees and making them feel involved and motivated. Something particularly important in times of change.

In a study of 500 companies in 10 European countries, it became clear that lack of communication in an organization was the biggest obstacle to successful change and that Swedish companies were the worst in the Nordic countries to communicate internally about strategic changes.

Move offers tailor-made training in all areas of communication, to support you in the change you want to achieve. It may involve, for example, educating leaders and/or employees in internal communication, presentation techniques, written communication, rhetoric or storytelling. Take the first step towards better communication in your organization by contacting Lars Leiram, who at Move is responsible for the Communication area. You can email him at lars@move.se or call him on + 46 733 601 718.

*SVD (2011-01-30)


Better leadership through concious storytelling

“The single best use of your time as a leader is to learn storytelling—and get really, really good at it.”

-Carmine Gallo, 2019

Man may have told stories for at least 50,000 years; among other things to entertain, teach, convey ideas and bring others along. And storytelling has not lost significance in our time. Rather, on the contrary. By telling stories with a message, you as a leader can, among other things, inspire, paint a vision, share experiences, define your company culture, convey values, explain who you are and what you believe in, and lead in change. Therefore, leaders consciously utilize storytelling in their leadership in organizations such as Microsoft, Google, Procter & Gamble, the World Bank and Nike

Storytelling and leadership

Why is storytelling so effective? It is not possible to order people to suddenly “love their job”, “be more creative”, “become more motivated” or “follow the safety rules.” That’s not how our brains work. But if you tell a story about a woman who violated the safety rules in a factory and became disabled, it has a much greater effect than having someone read the safety rules from cover to cover. A variety of scientific studies show that well-told stories with a built-in and clear point awaken emotions inside the recipient. It is even so that the brain of the recipient is synchronized with the brain of the transmitter of the story. As a receiver, we end up “inside the transmitter’s brain” and experience what he or she is experiencing – it is also clearly visible in a magnetic X-ray. The emotions that the story evokes in us are what trigger action; for example, to start acting safely in the workplace.

(See: Greg J. Stephens, Lauren J. Silbert, and Uri Hasson, PNAS, 2010.)

How you become a better storyteller

How should you think to become a better storyteller? Firstly; Feel free to use humor, but don’t make jokes. A good tip is anecdotes that contain unusual surprisesor where what happened led to an unexpected insight. Don’t tell at the expense of others. In other words, do not ridicule or discriminate against anyone else through a story. Your story should be true. But you don’t have to be the one who experienced what the story is about. Only you know the story and it communicates what you want to say. And if it is about a family member or co-worker then you should have checked with them in advance that it is ok that you tell the story. Your story must have a beginning, a middle and an end. And last, but perhaps most importantly, there should be a message/lessonin the story that your recipients can apply directly in their daily jobs. Want more good storytelling tips and become a better storyteller? Moves storytelling specialists Lars Leiram, consultant and co-founder of Move, and Joakim Eklund, consultant and communications manager, both trained at storytelling guru Robert McKee in London, give you the theories, the right tools and coaches. You can reach Lars Leiram at lars@move.se and/or + 46 733 601 718 and Joakim at joakim@move.se and/or +46 722 484 640.